If we ever need to define Search engine optimization in one word, it would be “dynamic”. Since it’s constantly evolving per the user’s needs, we need to let go of the trending SEO practices. Google’s algorithms are updated frequently, so the previously effective tactics may not work today.
For instance, you’re trying to find a product or website online. When you type something into a search engine, it shows you a list of websites that may be helpful. Search engine optimization is a way to ensure your brand’s site shows up at the top.
That’s why keeping up with the latest SEO trends and strategies is pivotal. It ensures that your website stays competitive and visible to SERPs and consumers.
Let’s explore the latest trends you shouldn’t miss when practising SEO in Dubai. Keep reading to find out more!
Trend # 1- E-E-A-T Must Speak Volume
E-E-A-T is an abbreviation of Experience, Expertise, Authority, and Trustworthiness. Recently, Google has updated its search quality guidelines. Now, the focus isn’t on expertise, authority, and trust. Instead, your experience in the industry highly matters.
Ultimately, it boils down to how you convince Google about your competency as a brand. Furthermore, brands must build trust with the audience by staying transparent about their services. By adding authentic, valuable, and reliable data, you can instantly boost the E-E-A-T of your website.
As per E-E-A-T, having someone with experience in the niche is more cultured than someone who has just started. Therefore, if you’ve been in the industry for years, it’s good for your SEO and business alike.
Trend # 2- Content Is the Game Changer
Next, you must focus on creating valuable content for end-users instead of just chasing the top spot. Users will likely connect with your story and its sentiments when you add value to it. Speaking of story, readers love to read about your brand’s background story.
Talk about your past struggles and how you built a brand out of them. In the recent content update of Google, search engines rely heavily on original content. Plagiarized or copied content no longer works, especially when setting yourself up for ranking.
So, your next move is to search for relevant web data and shortlist areas where you could improve. Create fresh content with authenticity and update the outdated one, and you’re good to go.
Trend # 3- Al and Ml Go Hands in Hands
AI has transformed many industries in the past few years, and SEO is no exception. Machine Learning and Artificial Intelligence are the main SEO trends to watch out for. With the delightful blend of AI and ML, Google improves the search results shown to users.
These technologies can help you with keyword research, content optimization, and SEO analysis. Besides this, it helps with various on-page and off-page SEO areas. Since the release of chatGPT, AI has reached the level of assisting humans in content creation.
Trend # 4- Going Multi-channel Never Goes Out of Style
Omni-channel marketing is a profitable SEO trend that is only expected to grow. Your target audience may not be using Google actively. But they might be super active on social media channels like Facebook, Instagram, and Twitter.
That’s where an Omnichannel approach comes to play. You can’t just keep looking for the signs in the same place, as it’ll only hinder your progress. In 2023, running a business without a versatile social media presence is incredibly tough.
Yet, once you gather followers to hook up on social media, you must keep them interested so they won’t be distracted.
Trend # 5- Structured Data is Valuable
Just like seeking impressive web design in Dubai makes your website straightforward, structured data works the same way. It’s a vital SEO trend that allows Google to navigate and understand the content.
In 2023, Google is focusing on content with properly-optimized structure data. You must try structured data to make your content appear in feature snippets. Yet, don’t forget that it’s not possible without high-quality content.
Therefore, curate content that’s understandable and persuasive when displayed in SERPs. For example, when creating a guide on gardening, you must add all the FAQs that the readers find relevant and connective.
SEO and modernity blend well together as it shapes the latest trends to make you rank high in SERPs. As a result, your website becomes credible, authentic, and instantly recognizable by the audience. If you manage to rank your website at the top, it’ll add to your brand voice and visibility. Whatever business you are running, these SEO practices make you reach a higher level of success.